Norfolk police translate child protection message

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A successful child protection campaign is to be translated into Russian, Polish, Lithuanian and Latvian to help Eastern Europeans in Norfolk.

The NSPCC’s successful Underwear Rule campaign helps parents and carers to have simple age-appropriate conversations with their primary school-aged children about keeping safe from abuse, without having to use scary words or mentioning sex.

Amanda Murr, who is leading the project for Norfolk police’s multi-lingual Trailblazer project, said: “The NSPCC campaign looks to build on children’s confidence and self-esteem and creates an environment where they feel safe talking about worries, and importantly have the opportunity to tell an adult about their concerns.

“The translation of the NSPCC material enables more members of the community to gain access to the right information and advice to assist them in talking to their children about any concerns they may have.”

The NSPCC’s easy-to-remember guide – Talk PANTS – helps children understand the key points of the Rule and is now available in four new languages.

The key points of the rules are:

Privates are private.

Always remember your body belongs to you

No means no

Talk about secrets that upset you

Speak up, someone can help

The campaign, which launched a year ago, has been hugely successful in giving parents the confidence to have simple conversations about what many saw as a difficult area for discussion.

Nearly 40 per cent of parents with children aged five to 11 now recognise the Underwear Rule campaign and 63 per cent of these parents have spoken to their children about keeping safe from abuse.

The first known prosecution as a result of the campaign came after a mother spoke with her three-year old daughter.

A friend of the family was sentenced to eight years in jail at Derby Crown Court for abusing the child.

NSPCC Senior Campaigns Officer, Stephen Nutt said: “The campaign is already proving successful – 400,000 more parents have now had conversations with their children about keeping safe from abuse and it is even helping to catch sex offenders.

“But it is essential that we keep on reaching out to different communities and we are delighted that Norfolk Police have supported the campaign with these translated guides.

“By giving parents advice in language they are familiar and comfortable with, we can help support them in giving their children important information about keeping safe in a light-hearted, non-scary way.”

To read more about the campaign or to download the advice materials in Russian, Polish, Lithuanian and Latvian please visit