Around 300 people, and 120 dogs, are estimated to have attended a Pups down the Pub day, which was held at the House on the Green in North Wootton on Saturday.
Landlady Irene Armstrong was delighted with the success of the afternoon, which she hopes to make an annual event.
She is also considering developing a dedicated dog park on the Ling Common Road site.
And she believes events like Saturday’s are good – both for business and for dogs.
She said: “It’s a good socialisation exercise for dogs of all ages, especially puppies and young dogs, to meet people and dogs they don’t know.”
Ms Armstrong said she also hopes to encourage other businesses to make themselves more accessible to dogs and their owners.
She added: “This county has got lots of dogs and a lot of people come here on holiday with their dogs and rent a cottage.
“People are missing out on these customers if they don’t accept dogs.
“People don’t bring their dogs out if they are troublesome or bothersome.”
Representatives of several charities, including the RSPCA, the Greyhound Trust, the Dogs Trust, Ravenswood Pet Rescue and the Cinnamon Trust, had fundraising stalls at the event.
The day also included dog shows, which attracted around 60 entries in total.
Prizes were provided by Dickies Pet Centre, Royal Canin, Pet Necessities and Millhouse Vets, who judged the shows.