People in West Norfolk are being encouraged to get on their bikes both to help a leading disability charity and keep in shape at the same time.
Preparations are continuing for the third annual Cycle Together Sandringham event, which will start and finish in the grounds of the Park House hotel on Sunday June 14.
And officials are keen to stress the physical, as well as charitable, benefits of taking part.
Ian Brown, who runs a sports injury clinic at Lynnsport, has already signed up to take part and says the sport can improve both physical and mental health.
He said cycling 20 miles a week can halve the risk of heart disease, adding: “Because of the calories it burns, typically around 650 calories an hour, cycling is a great weapon against obesity.”
People thinking of taking part, particularly those who have not ridden regularly before, are also being encouraged to join rides organised by one of the area’s many cycling clubs ahead of the event.
Weekly rides are held by groups including the Kings Lynn & West Norfolk Bicycle Users Group, the King’s Lynn Cycling Club, the Sandringham and West Norfolk Cyclists and the borough’s branch of the Cycle Tourists Club.
Park House fundraiser Phil Davies, who is one of the organisers, said: “I’ve cycled with all these groups and they are all, without exception, friendly, welcoming and incredibly helpful with advice and encouragement to newcomers.”
As in 2014, participants can choose to ride along one of four routes, either covering 10, 20, 50 or 100 miles.
Advance entry fees vary from £10 to £25 depending on the distance you choose. Registration on the day costs between £15 and £30.
For more information about the event, or to sign up, visit www.leonardcheshire.org/cycletogether. People can also text the word CYCLE to 80878 for further details.