A Lynn-based charity which supports the families of servicemen and women killed in action will be selling its clothing range in a town supermarket for the first time later this week.
Scotty’s Little Soldiers launched its partnership with Tesco’s F&F clothing division, through which it sells its clothes on the supermarket chain’s website, in May.
And shoppers will have the chance to see the clothes for themselves on a stand in the firm’s Hardwick store this weekend.
Charity founder Nikki Scott said it was a coincidence that the timing of the stall was at Remembrance weekend.
But she is hopeful it could be the start of an even stronger partnership between the charity and the company.
She said: “We’ve always loved the idea of our clothes being on sale in Tesco stores.
“To see it happen is going to be amazing. Fingers crossed people like them and will buy them.”
The range includes T-shirts, hoodies and baby grows bearing the charity’s logo and specific designs for girls and boys.
Tesco guaranteed a minimum donation of just under £27,000 from the partnership, in which all profits from the sales are given to the charity.
News of the latest chapter of Scotty’s Tesco partnership came little more than a week after the last British forces left Afghanistan at the end of a 13-year campaign there.
Nikki founded Scotty’s Little Soldiers in memory of her husband, Cpl Lee Scott, who was killed by a roadside bomb in Helmand province in July 2009.
And she admitted being surprised at how the final withdrawal of British soldiers affected her. She said: “I felt really emotional, even though I knew it was coming. I was a bit shocked just how emotional I felt.”
The end of the Afghan campaign has also sparked a renewed debate about whether the conflict, which was initiated following the attacks of September 11, 2001, on the United States was worthwhile.
One BBC poll last week suggested as many as 68 per cent of British people, did not believe the conflict had been worthwhile, compared to just 24 per cent who did.
The same survey suggested that more than 40 per cent of participants believed Britain was “less safe” because of its involvement in the conflict, while only 14 per cent felt the country was safer as a result.
But Nikki said: “I just try to tell myself Lee believed in what he was doing and why he was out there. That’s what I try to remember.
“I saw some of Lee’s friends last year when they got back from their second tour and they said the change was massive so, hopefully, what they’ve done has worked.”
She added: “When you marry a soldier, you know they go on tour.
“You never ever think it’s going to be you (whose partner is killed), but it’s in the back of your mind.”
Lee was one of eight British soldiers killed on the same day in 2009 and 453 who lost their lives during the Afghan war.
Nikki said: “We support so many families who have lost parents in Afghanistan. It’s affected so many lives and it will do forever.”