More than a thousand people flocked to the river bank in Hilgay to pelt flour at the brave raft racers over the weekend.
Fifteen crews battled it out on the River Wissey during the annual Hilgay Raft Race, which was held on Sunday afternoon.
The event is hoped to have raised more than £2,500 for the Norfolk Hospice as sponsorship money is still to be collected.
Organisers Ali Dent and the Rotary Club of Downham were delighted with the event, which enjoyed better weather than last year’s wash out.
Mr Dent said: “It’s Hilgay’s Flour Festival - self raising or plain!
“It was a really good day and we have raised a decent amount of money. We did well.”
The race started at 1pm with commentary from radio star Wally Webb.
Fifteen crews had entered, including Lynn binmen, the scouts and the Stoke Association.
This year’s races were timed and the paddling was fast and furious.
For the second year on the trot, the race was won by the all girl crew, Ditzy Daisies, who recorded a time of three minutes.
The scouts put in the best time for a junior crew.
The fancy dress contest was won by Beach Boys.
Canoe instructors Andy Ball and Andy Church were also on the water during the race.
Other attractions on the day included charity stalls, barbecue and a duck race.
A total of 300 rubber ducks, many of which were loaned by Whittington Church, were released into the water.
The race and its top prize of a pass for four people to Centerparcs was won by Sonia Dudzik.
Rotary club treasurer Ray Starling was delighted with the raft race.
He said: “The atmosphere was really good on the day and we sold out on the flour stall.
“I spoke to some of the stallholders and they were really happy with the day. There was quite a queue outside the ice-cream van.
“Wally Webb was good.
“It was a very successful day especially when you know you have raised a lot of money for the charity you are involved with.”