It’s now business as normal in Hunstanton with trade starting to pick up after a slow start to the summer.
Thousands of people flocked to the resort last weekend, causing gridlock on the roads, as temperatures peaked at almost 30 degrees.
The Pavillion, which was forced to put its deliveries of stock on hold because of the bad weather in June, said that business had been brisk going into the height of the tourist season.
Pavillion manager Jane Wallis said: “It remains very positive going into August and you have to say thank goodness the sun has come out now the children have broken up.
“The fact that the weather has improved has really helped us, but it tends to even itself out over the course of the year.
“We had to put deliveries of stock on hold in June because it was very quiet, but as soon as the weather improves then people come out.
“Had the weather continued to be poor in July we would have been concerned but it has really picked up and ice cream sales were brilliant last week.”
Mike Ruston, secretary of the Hunstanton Chamber of Trade, said the town had been busy throughout last weekend.
He said: “It was rammed with people. I think it’s fair to say that we’ve had a patchy start to the summer and trade reflects that but, fingers crossed, the good weather will remain with us and make up for any shortfall earlier on.”
Mr Ruston also praised the work of West Norfolk Council.
“You have to admire the work of West Norfolk Council for the events they put on as it has spin-off benefits for the area as a whole,” said Mr Ruston.
Adam Makinson, marketing co-ordinator at Hunstanton Sea Life Centre, said: “Our numbers during the build up to the summer holidays remained encouraging, although the short heatwave did impact us slightly.
“We are very excited for the summer holidays with our finding Dory and Friends event and the Finding Dory Film launching this weekend.”