The Christmas spirit reached Swaffham at the weekend as big crowds poured into the Market Place for the town’s lights switch-on event.
Mayor Anne Thorp pushed the button to unveil the town’s festive display on Sunday at the end of a packed afternoon of seasonal activities.
And hundreds flocked to the square for the big moment, determined not to let the rain dampen their spirits.
Town clerk Richard Bishop said: “Considering the weather, we can be very pleased with it.”
During the day, shoppers were able to pick up some presents at a host of stalls in the Market Place, which were offering gifts, jewellery, clothes, toys, books and decorative items.
Many nearby shops also opened for the day, although a funfair set up as part of the celebrations was hampered by the weather.
Entertainment was provided by the Nicholas Hamond Academy choir and dancers from the Sacred Heart School, while the Fakenham Town Band provided music.
And no lights switch-on would be complete without a visit from Father Christmas, who met youngsters after taking up residence in his grotto at the Assembly Rooms.
Mr Bishop estimated that more children had visited Santa this year than in previous years.
A meeting about the event will take place at the town hall on Wednesday, December 10, from 2pm, when officials hope to set a date for the 2016 switch-on.