Education leaders have teamed up with a building firm in a bid to help more of Swaffham’s children walk to and from school safely.
Taylor Wimpey has supplied almost 200 high visibility safety bands to pupils at the town’s Junior CE Academy on Brandon Road.
The company is currently building dozens of new homes at its nearby Nelson’s Quarter site.
And it hopes the initiative will encourage more parents to allow their children to walk to and from school on the dark mornings and evenings of winter.
Caroline Carter, Taylor Wimpey’s regional sales and marketing director, said: “We are committed to supporting the communities in which we build our new homes, which is why we are working in partnership with the academy.
“We understand that family life can be busy, but walking to school is one of the easiest ways for children to increase their level of physical activity and get fit.
“We hope our contribution will help inspire families to swap the car for a safe walk to school instead.”
It’s the second successive year that the company has supplied safety bands to the academy, following a donation of 100 bands last year.
The academy already runs a Walk to School campaign in its efforts to promote the adoption of healthy living among its pupils.
Headteacher Tracey McCarthy said: “We encourage the children to walk to school to promote a healthier lifestyle and to reduce traffic outside the school.
“We are very grateful to Taylor Wimpey for this generous donation which will help raise the profile of the Walk to School initiative among pupils and parents alike.”
The donation is part of a nationwide campaign by the company, which says it plans to supply morethan 12,000 of the safety bands to schools across the country.
Managers say they hope the initiative will help to address concerns about childhood obesity and fitness levels, as well as reducing traffic on the roads.