The Only Way Is King’s Lynn

Samantha Faiers (The Only Way Is Essex) launches her fragrance 'La Bella' at Tesco Hardwick on Saturday afternoon. Sam with Tesco beauticians (from left): Phoebe Auker, Bev Goodson, Emma Howard, Abbey Foster, Julie Dodge and Kirsty Wright. ANL-141129-170257009

Samantha Faiers (The Only Way Is Essex) launches her fragrance 'La Bella' at Tesco Hardwick on Saturday afternoon. Sam with Tesco beauticians (from left): Phoebe Auker, Bev Goodson, Emma Howard, Abbey Foster, Julie Dodge and Kirsty Wright. ANL-141129-170257009

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The Only Way Is Essex’s Sam Faiers swapped the red carpet for Hardwick’s Tesco store at the weekend for the launch of her new fragrance, La Bella.

The reality show style icon was welcomed by the beauty department for a Christmassy launch. Beauty manager Julie Dodge said: “We had a really good turnout for the event and it was lovely to finally meet Sam, she’s a lovely lady with a great personality.”

In our picture, Sam launches her fragrance La Bella and is joined by Tesco beauticians, from left, Phoebe Auker, Bev Goodson, Emma Howard, Abbey Foster, Julie Dodge and Kirsty Wright. mlnf14am11093