Downham is braced for nearly two weeks of road works in the town centre.
Norfolk County Council has warned that there will be road closures as it completes a £250,000 resurfacing project.
Contractors will be starting work on Sunday, February 28, and are due to finish on Wednesday, March 9.
Traders are asking shoppers not to abandon the town.
The county states that works will not start before 9am but finish at 4pm.
A council statement said: “During the closure periods through traffic will be directed to use the signed diversion routes.
“Access for residents and businesses will be maintained where possible but it is inevitable that there will be periods when vehicular access is not possible. The county council apologises for any inconvenience this may cause.”
Work starts on February 29 at the mini roundabout at the junction of High Street and Paradise Road.
Works then move onto High Street from Market Place to Paradise Road on February 29 and the following day contractors will be on Bridge Road between Morrisons and High Street.
Railway Road will be re-surfaced from Primrose Avenue to Priory Road between March 2 and 4.
The section of Railway Road between Priory Road and Bridge Street will be tackled on March 6.
Workers will be moving onto the Priory Road to Morrison’s section of Bridge Street on March 7 and 8.
Trader Simon Prior said: “I know the road is pretty bad especially by the clock. Businesses are open as normal so please don’t abandon the town for two weeks.”
Mr Prior is hoping that six on street bays will be re-established during this work.
Another trader Peter Martin says the work is not likely to have an effect due to the town’s car parks, which are full or at 95 per cent capacity with commuters and workers.
He said: “In my opinion, it isn’t going to change anything. The car parks are full of people who live and work in the town so we don’t get any passing trade so this isn’t going to make much of a difference”