Traders in Hunstanton have enjoyed a strong start to the new tourist season as visitors flocked to the resort over the Easter weekend.
Business leaders have been encouraged by the number of visitors to the town, which saw car parks packed and queues for ice cream in the weekend sunshine.
Jane Wallis, who runs the Pavilion on the Green, said, despite concerns that visitors may be tempted elsewhere by the weather, trade had been “brisk.”
And, this morning, Mike Ruston, secretary of the Hunstanton Chamber of Trade, said the town had been busy throughout the weekend.
He said: “It’s been very pleasant. There’s been a lot of people about.
“I live right opposite the cliff top car park and that was choc-a-bloc yesterday.
“The weather has been kind to us. People are about from Leicester and here, there and everywhere. Our catchment area is considerable.”
Mr Ruston said the town had not enjoyed a sustained period of good weather in the run-up to Easter as it had in 2014.
But he reported that hopes were high among traders of a good summer to come.
He said: “The attitude among businesses is buoyant. There’s a lot of optimism. It’s a good start to the season.”
Forecasters are predicting dry weather for much of this week, with more sunshine and slightly warmer temperatures this weekend.