Firms looking to expand their trade abroad can now seek help from West Norfolk Council after it was named as the revived Hanseatic League’s English base.
The authority was named as the kontor, or national office, of the new Business Hanse when league officials visited Lynn on Monday to launch a new trade convention which will be held in the spring.
The move is the first of its kind and reflects the tradition of the old league, where there was one kontor in each member state.
The award means the borough will represent England and its businesses at Hanse events.
Council leader Nick Daubney said: “It’s quite a coup and is testament to the commitment and hard work we have given to developing our relationship with the Hanse over the last 10 years.
“I am delighted and look forward to making connections with business across the country to identify how the Business Hanse can benefit them.”
Marion Köhn, managing director of Business Hanse, added: “We have developed such a positive relationship with the borough council. It seemed fitting that they should become our first national office.
“We look forward to developing that relationship further to the benefit of businesses across the Hanse countries.”
The establishment of the office means that any English-based business that wishes to trade with the Business Hanse or its members can do so through the council’s economic development team.
The presentation was held at the launch of a new trade conference which will be held in Lynn in May to mark the 10th anniversary of the town joining the revived league.
The ceremony also saw five firms – Maze Media, R Fuller Associates, VWL Consultancy, Fraser Dawbarns and KL Technologies – receive certificates recording their membership of the Business Hanse movement.