A team of students have taken to the streets of Lynn to hear the public’s views of the town’s heritage as part of a £1.5 million regeneration programme.
Council officials have been working with the College of West Anglia and King’s Lynn Academy within the St Margaret’s Townscape Heritage Initiative project.
The programme offers owners access to funding to enable them to bring empty properties back into use, or renovate buildings in an historically appropriate manner.
Business studies students from the college and academy were in the town centre on Wednesday and Friday to carry out market research among shoppers and residents.
And they will be back there tomorrow before they present their findings to the council.
Helen Parker, the college’s business and humanities programme manager, said: “This project will help our students understand the process of carrying out market research as it is an important part of any business development.
“This opportunity will make it real for them and it is much better than sitting in a classroom talking about it.
“It will also help them to develop their confidence when approaching people in the street and to understand the importance of accurate data when making business decisions.”
Steven King, project officer for West Norfolk Council, said: “This is the second year that some of our budding business leaders will get some hands-on experience working on a live market research project.
“Last year the results were extremely interesting and it will be fascinating to see if people’s perceptions have changed over the last 12 months.
“I am sure that this year’s students will learn a lot from the process and continue to gather vital information to help the borough council develop the project further.
“It’s a great opportunity to spread the word about the preservation of the town’s heritage.”
To find out more about the initiative or to apply for a grant, visit www.west-norfolk.gov.uk and follow the Heritage News link.