With less than four weeks to go until GivingTuesday, new research has revealed that 35 per cent of Brits are likely to donate money to charity on the global day of giving.
A poll carried out for the Charities Aid Foundation confirms that Giving Tuesday, which takes place on December 1, has grown in recognition since the campaign was first launched in the UK last year.
There are already more than 1,100 Giving Tuesday partners in the UK, including West Norfolk Carers.
The charity is hoping the global event will be a call to action for everyone wanting to give something back, and provide a vital boost to its Lynn News-backed Somewhere For Me appeal, which is aiming to raise £10,000 to help local young carers.
Giving Tuesday started in America in 2012 as an antidote to the start of the festive shopping season, which is kicked off by Black Friday sales and Cyber Monday shopping online.
The campaign aims to be a remedy to the pressures of Christmas spending and gives people an opportunity to help the causes they care about.
The idea is now spreading across the world, with Canada, Australia, Singapore, Mexico, Latin America and Israel all joining in to put a global spotlight on giving.
Lucy Day, fundraising and marketing manager for West Norfolk carers, said: “After the sales of Black Friday and the online shopping boom on Cyber Monday, GivingTuesday is an opportunity to come together to show the world why it’s good to give.
“It embodies the real spirit of the festive season – which is giving, not just shopping.
“Small acts of kindness on Giving Tuesday can transform the lives of young carers and really help those in need.”
The Somewhere For Me appeal, which was launched in the Lynn News in September, will help West Norfolk Carers expand its young carers service – and give even more children taking on the tough role of caring ‘somewhere for me’.
The service currently helps 90 children aged from just seven to 18 to have a life of their own outside of caring, and the chance to be a child again.
But the service is oversubscribed and there are even more youngsters on the waiting list.
The appeal will help fund additional hours for a young carers support worker, provide an extra support group with activities and trips and also help the charity provide more one-to-one support.
Anyone wanting to donate to the appeal now, or on Giving Tuesday, can fill in and follow the instructions on the coupon opposite.
Alternatively, visit www.westnorfolkcarers.org.uk and click the pink ‘donate’ button.
Anyone holding a fundraiser in aid of the appeal can contact reporter Amy Collett on 01553 817322 for free publicity before and after the event.