Setchell named King’s Lynn Town FC general manager

King's Lynn Town FC v Cambridge City FC ENGANL00220130916092658
King's Lynn Town FC v Cambridge City FC ENGANL00220130916092658

King’s Lynn Town Football Club have announced Gary Setchell as the club’s general manager.

The full-time appointment will see Setchell combining his management of the club’s first team with the day-to-day running of the club’s off pitch activities including attracting potential new sponsors to the club, raising the profile of the club within the town and the local community and also ensuring more use of The Walks and its facilities on non-match days.

A delighted Setchell, who takes up his position on Monday, says he cannot wait to get started.

“It’s a massive project and one which I cannot wait to get my teeth into. It will be a big challenge and I already have several things which I feel need addressing. I will be going out and about to speak with sponsors, supporters, in fact anyone who has an interest in the club to see the best ways we can to take the club forward.

“We have the makings of a good team this season and I will be doing all I can to get the gates back up to the 700–800 mark where they were a few seasons ago. I will also be overseeing the development of the under 18’s team with a view to in, say, one to two years’ time forming the club’s own Academy which, for me and Buster is a very exciting project as well as co–ordinating functions at The Walks.”

Setchell will still work one day a week re-conditioning modular buildings, his former job, to supplement his income, and revealed he has taken a big cut in salary to take up his new role.

“It simply is not about money,” he said. “My circumstances have changed considerably recently and I need to be spending more time with my family as opposed to chasing up and down motorways and leaving the house early in the morning and returning late at night.

“This new career has come along just at the right time for me and I will be giving it my all. I am a Lynn lad and I want to take this club as high as we possibly can.”

Club chairman Keith Chapman said it was a common sense appointment: “I am sure Gary will do a tremendous job at the club. Gary is King’s Lynn through and through and his knowledge of the club and the area will be invaluable as we strive to progress the club.

“I simply cannot give as much time to the club as is needed and with having Gary in place he will be at the ground, answering the phone and out and about in the community, he really will be the face of the club.

“We both see the formation of the under 18 side as progression and it’s something we both see as very much the way forward for the future of King’s Lynn Town Football Club along with an Academy in the years to come.

“This is a very exciting time for the club what with a good pre season so far there is a lot to be confident and positive about with just over a week to go ahead of the new season.”