Last week's idea of Pedlar's Pottage is just a fiction, although, with the right promotion, there's no reason why Swaffham couldn't become famous for some special dish.

Think of Stilton, a small village on the Great North Road. The village is famous, worldwide, for a cheese that is not even made there. No! Stilton cheese, as it is now known, was bought in by the village's coaching inn, The Bell, from a number of villages in Leicestershire.

So Pedlar's Pottage could be a dish "stolen" from almost anywhere between here and London. But enough of what could be. I got to wondering what it was that really attracted visitors to Swaffham.

I caught the end of a TV programme earlier this month where the narrator was reporting Swaffham as a "small quiet market town" and where tourism had risen dramatically as a result of "the Kingdom effect".

One of the actors from the show described it as "untouched by the terrible brutalism of modern life", continuing: "It's a decent, good place, slightly frozen in time, and I love it". There was great, heartfelt, accent on that last phrase.

Later, after repeating the "frozen in time" remark, he said, "but also modern. It's eccentric. It's polite and it's just something I think about England that needs to be preserved and long may it live."

There's no doubt that there is a rise in visitor numbers as a result of being a location for a popular TV show, so it's good to see that a third series of Kingdom is currently being filmed.

However, I suspect that many who come, even those who do not watch the show, will react in the same way as Tony Slattery, whose remarks I have quoted. The town needs to build on that image.

With all the talk of a downturn in the economy, the price of oil, and the increasing concern for green issues, more and more people will be less likely to jet off abroad for their holidays. There will be more people taking short breaks in this country, so getting the town known as a great visitor destination really is important to Swaffham over the next few years.

This is one reason why, recently, I expressed my concern about the lack of development of the town council website. Now I have discovered someone else who feels the same way as me. On the page reporting its closure, the www.swaffham.net says: "Our belief is that no website is better than an out-of-date website", adding, "we leave that to the publicly-funded town website."

There is no doubt that the town council could do a great deal to promote tourism through its website – and it needs to!