A new project intended to improve walking and cycling routes along West Norfolk’s coast will begin this summer after it received £300,000 of government funding.
The grant for the Coastal Treasures programme is part of a £2.3 million investment package across East Anglia which was announced by the Department for Communities and Local Government yesterday.
Officials believe the project will help to attract more visitors, and create new jobs, in the borough.
And North West Norfolk MP Sir Henry Bellingham said today: “This is really good news. I really welcome it because the West Norfolk coast is an absolutely crucial part of our local economy.
“There are a number of hidden treasures there which if promoted more actively and with more innovation would attract more visitors and boost the tourism and leisure sector.”
The scheme is intended to provide new ways of enjoying the coastline between Lynn and Holme, including 15 new walking and cycling routes.
The project is being led by Norfolk County Council’s environment team, working with groups including West Norfolk Council, the Norfolk Coast Partnership, the Hunstanton Coastal Communities team known as Hunstanton Prosperity, Visit West Norfolk and the Norfolk Museums Service.
Bosses estimate the project will generate around £360,000 in additional visitor spending by the end of 2019, plus around 20 new jobs, 20 extra trainee posts and 25 voluntary positions.
Andrew Hutcheson, the county council’s environment manager, said: “This is a really exciting project aimed at boosting the visitor economy in West Norfolk.
“With the England Coast Path set to be established along this part of the West Norfolk Coast, there are great opportunities for attracting new visitors to the area.
“Linking walking and cycling routes to sites like, Seahenge, the Late Iron age treasure finds and Roman villa at Snettisham, town walks and attractions in King’s Lynn, the royal estate at Sandringham and key wildlife locations on the Wash is the focus.
“The project will utilise new technology to provide a great visitor experience, working with partners to provide an integrated information set on the area.”
The project is scheduled to begin in June.
Coastal communities minister Andrew Percy is also expected to visit the borough this summer following an invitation from Sir Henry.