£5,000 for King's Lynn's QEH after rainbow tape campaign
A Lynn packaging company has donated £5,000 to Lynn's Queen Elizabeth Hospital after their rainbow tape initiative proved a success.
Sticking to what they know best, Southgate ran a campaign with customers where they offered an alternative rainbow packaging tape and donated 10 per cent of the profits from each sale to the Lynn hospital.
Darren Smith, head of marketing at Southgate said: “For us it was all about raising awareness of the great work that the NHS is doing. We thought as most people would be spending more time at home and ordering more online, it would be a great reminder to help protect the NHS and stay alert.”
The campaign was inspired by a project the company had worked on with a client who replaced their packaging tape with a rainbow tape on gift packages sent to key workers across the UK making the packages feel very personal.
Craig Turner, managing director at Southgate, said: “The Southgate Rainbow Tape initiative was a great campaign for us, and it allowed all of our team to feel like they had an opportunity to contribute towards a worthy cause.”
The QEH hopes to work closely with Southgate in the coming year as part of its corporate mission to engage and work with local communities help improve the health and clinical outcomes of their patients.
Steve Barnett, chairman at the QEH, said: “It’s wonderful to receive this donation and particularly at this time of year.” Caroline Shaw, CEO at the Trust echoed Steve’s appreciation adding: “It’s such an honour and we’re incredibly grateful.”