Dubbed the Coastline Runner, this Saturday saw Luke Douglas-Holme set off on the next stage of his fundraising mission from Burnham Overy Staithe.
Supported by family and friends the keen environmentalist took the opportunity for everyone present to get involved with a two minute creek clean around the harbour, before setting off.
Wearing fluorescent running gear and carrying a back pack, Luke then set off on his run and swim that took him to Hunstanton.
Overy Staithe's Norfolk Coffee Pedlar, a new sustainable local coffee cart, were also there to support and served warm drinks.
Luke is bringing awareness to environmental issues, in particular to see the stop of plastic going in to the sea.