Apartments could be created within an Hunstanton amusement arcade if new plans are given the greenlight.
Keeday Leisure Equipment wants to add a first floor extension onto CHS Amusements, Beach Terrace Road, to house seven apartments.
The firm bought the arcarde in July this year but says it is struggling to survive and has now lodged plans with West Norfolk Council.
The application’s planning statement says: “This site has very much had a chequered history and has been bought and sold several times over the last 10 years.
“It comprises of three retails spaces one arcade, and two cafés.
“Currently the cafés are both vacant and have been for years; even though they have been continually marketed there has been little or no interest.
“The arcade has also been a failed business and is struggling to survive.
“We believe the application that we have submitted is sensitive and in keeping within the surrounding area.
“In fact, more than that, it will provide a much needed boost for that end of town that has seen little or no investment over the years and will brighten up a very drab cold looking building into something that people will hopefully want to visit.
“Potential retailers would be keener to take on the empty retail space and will result in the creation of extra jobs.”
The plans could see two three-bedroom units and five one-bedroom units created within the site.
These are intended to be used as general housing and not just for holiday lets for visitors.
The application added: “If this property doesn’t receive this much needed investment/regeneration, I fear the worst that it will continue to be an eyesore for the Hunstanton community.”