Setchey business is first in UK to stock Oktoberfest beers
Setchey's Beers of Europe has become the first In the UK to stock beers which will be featured at the renowned Oktoberfest in Germany.
Around six million people regularly attend the event near Munich which is the world's biggest beer festival . It was first held in 1810 to celebrate the marriage of Prince Ludwig and Princess Therese.
Munich’s most popular breweries produce a special Oktoberfest beer for the event which is scarcely available in the UK.
Although the festival doesn’t start until September 22, the beers have already arrived at Beers of Europe, Britain’s biggest online beer retailer, making them the first place in the country to stock the sought-after Munich beers.
Procurement manager for Beers of Europe Matthew Keeley-Smith said: “Going to the festival is a great experience, but not everyone can make the journey to Bavaria, but Beers of Europe gives you the next best thing. You can get the chance to buy and taste the beer and we are the first to stock it in the UK. Nowhere else in the country has the Oktoberfest beers delivered earlier than Beers of Europe and that is credit to the great relationship we have built over the years with our suppliers. Being able to deliver across the country in quick fashion means our customers get a taste before anyone else and that equates to plenty of happy beer- drinkers”.
Beers of Europe have the Oktoberfest beers from five of the six biggest Munich breweries, Hacker-Pschorr, Hofbräuhaus , Löwenbräu , Paulaner and Spaten. The beers will be available in several formats, including a mixed 12 box, a mixed 24 box, two bottles with a stein as well as on their own. The beers are seasonal and will likely only be in stocked until December. The sheer amount of customer requests for the
return of Oktoberfest is the driving force for its prompt arrival and Beers of Europe look forward to a successful festival season.
Beers of Europe is a family run business and since 2000, the Clark family have built up a range of over 5,000 products, including beers, ciders, wines and spirits from all over the world. Products can be be viewed online at www.beersofeurope.co.uk