Hunstanton is celebrating after being awarded the coverted Blue Flag award for its main beach.
Blue Flag and Seaside Awards are given by Keep Britain Tidy and are awarded to beaches that meet the very highest standards of cleanliness and provide excellent information and facilities.
Leader of West Norfolk Council Nick Daubney is delighted with the news.
He said: “This is excellent news for the resort.
“People who visit regularly know that we have a strong commitment to providing excellent services and clean beaches and we have a great track record on achieving the Seaside Award.
“Achieving a Blue Flag is the icing on the cake, as it means that our bathing water quality also meets the standards.
“Flying the Blue Flag can be a real draw for people considering where to spend their holiday or bring the family for the day, so I really hope that this will help to boost trade in the resort this year.”
For more information about the Blue Flag and Seaside Awards visit www.keepbritaintidy.org.