Award-winning team is one of King’s Lynn’s best success stories

Staff at PCL Ceramics King's Lynn, Mayor's Business Awards Winners.'Mark Butler (MD) (front right) and Martin Greene (Sales and Marketing Director) (front left with the award) ANL-150318-121303009
Staff at PCL Ceramics King's Lynn, Mayor's Business Awards Winners.'Mark Butler (MD) (front right) and Martin Greene (Sales and Marketing Director) (front left with the award) ANL-150318-121303009
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Exceptional growth and continued investment are key reasons why PCL Ceramics has become one of the greatest success stories to emerge out of Lynn.

From its base in Estuary Road it leads the world in its design and manufacture of high pressure casting equipment for the production of sanitary ware. It also manufactures micro porous resin moulds.

The business has just lifted the overall Business of the Year award in the Mayor’s Award for Business 2014 which follows hot on the heels of the Queen’s Award for Enterprise which it received last year.

With the trophy cabinet filling up, progress is still marching on with a new £2.5 million contract having just been secured for four of its machines to go to Algeria.

To date PCL Ceramics sells its products to more than 30 countries worldwide, having just one customer in the UK, six in Europe with the rest being outside of the continent.

Since receiving the Queen’s Award which recognised the company’s significant growth in turnover and profitability over a three-year period, it counts 2014 as its best year yet since it was formed in 2003. Turnover in the 12 months to December has grown by 50 per cent.

Managing director Mark Butler, said that its success was down to new investment and a commitment to continue to develop products and the skills of its team.

He said: “We have started an engineering apprenticeship scheme along with the College of West Anglia and have taken on two new apprentices over the last two years. They are working in our engineering and new product development departments.

“We have also just started a graduate recruitment drive and two have joined the development team.”

These positions follow on from investments in new machinery, including a £300,000 CNC milling machine which is capable of speeding up the production process as well as improving the quality of the moulds, and a digital scanning system.

“We have also expanded out sales team and set up a sales office in Thailand in August so that we had closer contact with the Asian market,” said Mark.

A new business development manager for South America has just been recruited. Sales and marketing is vitally important and so the company has a network of local agents in different countries to grow the customer base in a diverse range of culturally different marketplaces.

As PCL Ceramics is part of the KL Technologies group, it has access to the sales offices of its sister companies around the world.

In order to continue to grow the business successfully, the management team have undertaken extensive training using Cranfield University so that it is even more prepared to make the right decisions to progress the company in the future.

Said Mark: “Winning the Mayor’s Award is important to us as it raises our profile in the local community and people can see that it is a growing, successful business and a pleasant place to work. Rarely do people leave once they start working here, which means that we maintain their skills.

“The award is a great boost for the team here knowing that they are working for a company which is progressing.”

With such a strong position in a specialist market globally for its products and technology, PCL Ceramics is looking forward to many more achievements in the future.