A clothing shop at Burnham Deepdale has boosted the coffers of Hunstanton RNLI to the tune of £569.53.
The Fat Face shop at Dalegate Market donated a percentage of its profit every time a customer shopped with them between November 21 and 28 last year.
This year, more than £100,000 was presented by shops in the group to a number of charities across the UK.
All at Hunstanton Lifeboat Station thank the shop for choosing to support the RNLI.
Pictured at the presentation are: Louisa Waymouth, Nick Welham, Pete Naylor, Serena Platten, Andrew Craven, Geoff Needham, Mike Darby and Jeremy Quinn.