Lynn’s independent fashion retailer, Ikon in New Conduit Street has seen sales rocket since another family-run business, Joules, opened a new 500 square feet concession in store on Saturday.
North West Norfolk MP Henry Bellingham went along to perform the official opening, while the popular East Angles Brass Band played New Orleans inspired funk and soul in the street to help the launch go in style.
Ikon has stocked Joules products for several years and the expansion, thanks to a five-figure investment, cements the relationship between the two businesses.
Ikon owner Andy Wilson said: “The launch was brilliant and over the weekend sales on Joules products were up over 100 per cent.
“This expansion is good for the town and we are proud to have the support from Joules, who value the high quality of our customer service. This concession is not only a big investment in Ikon, but in the town itself and it will bring more people into the heart of the town.”
Penny Parry, European wholesale director for Joules, said: “Joules is a family business and as Ikon is too, we share the same values. It’s a partnership we can see going from strength to strength.”
On Saturday, Andy, his wife, Sarah and son Harrison, 6, were joined by Amber Powell and Victoria Humpson, both from Joules, as well as Mr Bellingham.