Focus on how West Norfolk farmers can diversify at UK’s leading agricultural show

Combine Harvester at work on Tom Lindsay's farm near Benwick ENGEMN00120120824161051
Combine Harvester at work on Tom Lindsay's farm near Benwick ENGEMN00120120824161051
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Advice on how farmers can diversify to create additional revenue will be offered at the UK’s leading agricultural services show LAMMA in January.

Options to increase income, ranging from barn conversions to renewable energy projects, can be discussed with a team of advisors from the CLA who will be at the show in Peterborough, which takes place on Wednesday and Thursday, January 20 and 21.

The need to diversify has become ever more important, according to the CLA, because of changes in the economy of modern farming.

CLA East regional director Ben Underwood said: “Low and falling commodity prices, coupled with poor weather, made it a challenging harvest for many of our members.

“Modern farming’s ever-changing economic picture has brought the viability of diversification projects as additional income streams into the spotlight. For many, they are already integral parts of their business structures.

“Diversification is a hot topic among farmers, and there will be a host of equipment which could inspire new business ideas on show at LAMMA. But before anyone buys machinery or signs any contracts, it would be worth talking through ideas with our advisers.

“The CLA can offer farmers free advice about diversification initiatives, such as conversion of existing agricultural buildings and new-build barns into commercial or residential units, farm retail and tourism, and the opportunities associated with renewable energy projects.Taking the time to visit the CLA’s stand to discuss a new venture could well prove to be an astute business move at LAMMA.”

Visitors to the stand will also have the chance to win £500 by entering the CLA’s prize draw.

There is an open invite to an informal networking event being held on the CLA’s stand on Wednesday, January 20, at 2.30pm. CLA advisers will be on hand to answer questions.

LAMMA attracts more than 40,000 visitors from across the UK and overseas and has around 900 exhibitors displaying machinery, equipment and services for the farming industry.