Gaywood designer prepares bespoke head wear for Royal Ascot

Designer Ashley Pearce at work in his studio. ANL-160905-085254001
Designer Ashley Pearce at work in his studio. ANL-160905-085254001
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Designer Ashley Pearce, from Gaywood, who is flat out preparing a range of stunning head wear for Royal Ascot next month, has seen his business Mystic Magic, gallop at full speed over the past year.

Orders for his bespoke creations have rolled in from the BBC’s Strictly Come Dancing for a second year, international designers and leading fashion magazines, including Vogue.

One of the creations by Ashley Pearce, of Mystic Magic ANL-161205-112159001

One of the creations by Ashley Pearce, of Mystic Magic ANL-161205-112159001

The BBC commissioned 12 chess-themed head pieces for Strictly’s Halloween special show in November, which Ashley designed and created in just one week. In December his masks were on the catwalk at the Clothes Show Live at the NEC in Birmingham having been contacted again by Paloma Faith’s stylist, Karl Willett following a successful collaboration previous ly.

This month he was contacted by top European stylist Patrick Hausermann, who commissioned him to create head wear for the catwalk at a prestigious fashion show in Zurich attended by a host of celebrities and music acts, including UK band All Saints.

Mystic Magic was also chosen to list designs on the national retailer Festival Fashion website. In addition Ashley has launched a design hire service for professional stylists, models and photographers to meet the global demand for loaning his designs for photo shoots and fashion shows.

But it’s locally where business has sprinted from the stalls, with commissions for head wear at Fakenham races, and unique “his” and “her” masks and head wear for summer balls, weddings and birthday parties. Some have asked him to create a full matching look, including dresses and jackets. Said Ashley: “I’m really proud of the continued success of Mystic Magic over the past year. Each day brings new and exciting challenges, be it an elaborate mask for an LA rock artist, Ascot head wear for a London stylist or masks for a birthday bash in South Wootton.

“It’s a real privilege to work with and be able to create something stunning and unique for all of my clients.”

He also sources lots of his materials locally. “We have a fantastic haberdashery on the doorstep – The Fent Shop in Lynn, which regularly supplies Mystic Magic.”

He is constantly planning his work six months in advance and has more exciting projects and photo shoots lined up for the summer and autumn. These are destined mainly for fashion magazines and his own website promotions.

His latest creations, which he makes in his studio at home, are available to view on the website