An award-winning retailer in Lynn is aiming to drive up business and attract more shoppers to the town centre thanks to a major investment by a popular fashion brand.
Contemporary fashion brand Superdry is this week launching a new 600 sq ft concession in Ikon, the New Conduit Street store, named as Best Independent Retailer of the Year at the Mayor’s Business Awards in March.
Ikon proprietor Andy Wilson, who opened the shop with his wife, Sarah, in 2002, said the Superdry move followed lifestyle brand Joules launching a 500 sq ft concession in the store in August after its click and collect service became increasingly popular.
He said: “This concession is not only a big investment in Ikon but also in Lynn. There is no doubt in my mind that this will bring more people into the heart of the town.
“Later this summer, we also plan to open a Jack and Jones shop in store alongside the Joules and Superdry offerings. Collectively, these will help to take our business to the next level as these types of ‘shops in shops’ are the type you’d find in national superstores.”
The five-figure investment by Superdry was welcomed by Vancouver Quarter centre manager Abbie Panks, who said this was a further indication of the improving strength of the town.
“We’re thrilled to have this expanded Superdry concession in Lynn, it’s a really strong brand popular with our customers. We know how popular the Joules concession has been and I have no doubts this, too is going to be welcomed by shoppers from Lynn and further afield.”
Superdry prides itself on its products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, hand-drawn graphics and tailored fits with diverse styling.
It has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 owned stores across the UK and mainland Europe.