A business boss from Lynn has helped to forge important trading links for the town with Europe by taking part in an influential convention.
Dennis Blackmore, managing director of Learning Resources, the educational toy and learning aids company based in North Lynn Industrial Estate,represented Lynn as part of an international delegation visiting Herford in Germany, for the first members’ meeting of Business Hanse.
This association, based on the historical Hanseatic League, helps to identify new markets and stimulates overseas trade opportunities, which is a priority for West Norfolk Council.
Mr Blackmore, who took part in a workshop about exporting during the Hanse Business Convention held in Lynn in May, joined members from sectors across the Hanse economic area, which covers a market with a combined population of over 300 million to discuss opportunities for growth.
Mr Blackmore also visited the Das Forscherhaus kindergarten where he donated a number of Learning Resources’ early years products to the teachers and children. He said: “It’s always interesting to observe the different approaches taken to education in different countries and I’d like to see if our company can be instrumental in fostering understanding between schools in Germany and the UK.”
The visit also included a tour of Miele, a celebrated family-owned brand, which Mr Blackmore said he found informative and inspirational.
Learning Resources, which was established in Lynn by Mr Blackmore in 1994 and he said he was delighted to support the visit and to meet like-minded business people.
The company has just appointed a new educational trade sales manager for its UK education business.
Louise Benstead will manage all the key UK accounts and will support the development of the core areas of the business both in the UK and overseas.
She said: “I am passionate about education and am delighted to have the opportunity to join such a highly-regarded business in the sector.”