Lifestyle clothing brand Joules opens new store in North Norfolk

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Lifestyle clothing brand Joules opens a new Beside the Seaside store in Wells next week.

The shop will be opening on Tuesday, July 19, in Beach Road.

The coastal store, will be home to exclusive Joules lifestyle collections, in addition to their award-winning fashion offering.

Coastal interiors ranges are available, comprised of hand-drawn prints on an array of soft furnishings and kitchen accessories inspired by the seaside.

Colourful Beside the Seaside beach essentials will also be exclusive to the new store and include buckets and spades; hand-drawn postcards and other seaside mementoes for families.

Joules was set up in 1989 and its collections span womenswear, menswear, childrenswear, homewares and eyewear.