A six-foot tall dinosaur has been catching the eye of shoppers browsing the window of A T Johnson, in Downham.
The giant inflatable representing a creature from the past is part of an in-store venture for the future.
The shop is introducing a range of toys which should appeal to youngsters ranging from babies to teenagers. Said shop manager Albert Hudson: “We thought that there was a potential market in the town for toys and we are in the process of getting our stock in. We should have the full range by mid-March.
“We will have everything from early years learning toys through to arts and crafts and games and puzzles. We are listening to what our customers want and can adapt as we go along.
“We have devoted a large area at the front of the shop to the toys and they are already catching the eyes of people in the street. The reaction from customers so far has been very promising.”
Pictured with some of the new toys are, from left, manager Albert Hudson, deputy manager Jane Shore, shop assistant Trevor Swanscott, and accounts manager Christine Johnson. MLNF15PM02160