Specialist bed retailer reopens store in King’s Lynn after two-year gap

Specialist bed retailer, Dreams, reopens on Hardwick Road, Lynn. ANL-150106-135743001
Specialist bed retailer, Dreams, reopens on Hardwick Road, Lynn. ANL-150106-135743001
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Specialist bed retailer, Dreams, has reawakened its business interests in Lynn.

The store in Hardwick Road, which closed two years ago due to a company restructure, reopened its doors for business on Friday, May 29.

Said marketing manager Jenny Hodge: “The store closed during the company’s restructuring, and as the premises had not been taken by another company, we have reopened in the same building.

“However, the store has been completely refitted with the new company brand identity.”

The store is one of the first to feature the company’s new interior layout, design and colour scheme which it is rolling out in its outlets across the UK.

It is also incorporating the Dreams “Comfort by Colour” concept where beds and mattresses are merchandised using a colour palette, making it easier for customers to browse the range and choose the right product for their needs.

All the very latest collection of bed frames will be on display at the Lynn store, including the its state of the art Titanium T3 TV bed, which retials at £1,899.

This comes complete with a 40in Samsung LED TV with an integrated sound bar. With the use of remote, the TV screen can be raised and lowered at the base of the bed.

The store, managed by Chris James, also features the company’s new range of bedroom furniture, mattresses and divan in contemporary colours and fabric finishes.

The opening hours are 8am to 8pm Monday to Friday, 9am to 6pm on Saturdays and 11am to 5pm on Sundays.

Dreams has its head office – known as “bedquarters”– in High Wycombe and this year celebrates its 30th anniversary. Many of its bed frames, divans, furniture and soft furnishings are handcrafted at its own factory. It has more than 160 retail stores.