Needleworkers inspired by the popular BBC TV series The Great British Sewing Bee have made business buzz at Hunstanton’s K and K Machines.
Regular customers and those new to sewing have been making a beeline to the shop at Beach Terrace Road, where the family-run business was relocated just over a year ago.
One pattern which contestants in the TV series had to tackle, The Mondrian Dress, has been flying off the shelf. The iconic Mondrian design, created by Yves St Laurent in the 1960s for Vogue Patterns, became a worldwide best seller. K and K have been offering this limited edition pattern to coincide with the series.
Mark Pickering, son of K and K directors, John and Angela Pickering, said the TV series always had a big impact on business. He said: “We see many more people visit us when the series is on and afterwards, some are experienced but some are novices who are keen to take up sewing inspired by the programme.
“The Mondrian dress pattern is one which requires some experience but plenty of new ‘bees’ will come along to workshops we run to learn more.”
Angela holds these teaching sessions three mornings a week which are attended by people with a wide range of abilities. Some are experienced but may need some guidance, while others are complete beginners.
K and K Machines moved into its current premises from another site in Hunstanton in April 2015 and since then it has gone from strength to strength.
Said Mark, who is responsible for the embroidery side of the business: “The past year has been incredible. We used to be in quite a sheltered position but now we are easily visible and have seen many more visitors, made new friends and have a steady stream of holidaymakers through the doors.
“We have introduced new stock and expanded into selling machines as well. We’re selling large industrial machines as well as small ones for individuals’ use. We are a niche market and to make the things we do, we have experienced people trained in their skills.
“We have also expanded our online profile with a new look website and our Facebook page is very active, which has made a big difference.”
In the future he said he was aiming to sell embroidery machines too.
Orders range from large scale commercial commissions to individuals who may just want a single item embroidered and have included coats, dog blankets and quilts.
K and K Machines can be contacted on 01485 534349.