Upwell pumpkin growers smash harvest record and are set to supply Asda with one million fruits this year

Pumpkins on a K J Curson field. ANL-161110-154714001
Pumpkins on a K J Curson field. ANL-161110-154714001
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KJ Curson Growers, based in Upwell, have had their strongest pumpkin harvest since records began 35 years ago and are set to supply Asda with more than one million pumpkins this year – just in time for Halloween.

The expert pumpkin growers and Asda are this year celebrating their 15th anniversary of working together, during which time, more than 10 million pumpkins have been grown by the farmers and supplied to Asda stores throughout the UK.

Pumpkins in the greenhouse

Pumpkins in the greenhouse

The process of growing pumpkins starts during late May when seeds are planted throughout the 20 fields on the 650 acre farm. The seasonal fruit is then tendered, weeded and kept a close eye on until early September when harvesting begins, a process done entirely by hand.

The traditional Halloween fruits are then washed and stored in 6ft high stacks ready for distribution, where, at peak times during October, more than 90,000 of the pumpkins can leave the farm a day.

Kevin Curson, owner of KJ Curson Growers, said: “After 15 fantastic years’ of supplying Asda, we are celebrating with providing the supermarket with our largest harvest ever, with more than a million being grown and nurtured specifically for the supermarket and their customers.

“A lot of care and time is taken to ensure that the pumpkins are the highest quality and the harvest is a credit to the 100 plus farmers we have working around the clock during September and October.

“We have a fantastic relationship with Asda; its commitment to providing local suppliers with opportunities and the tools to grow is one of the reasons we have grown year on year.”

Lucy Grieve, Asda’s produce category planner, said: “Asda is committed to supporting local producers and we’re proud to have been working with KJ Curson Growers for 15 years.

“The team here at Asda work incredibly closely with our growers such as Cursons to ensure that its expertly grown seasonal produce is harvested, packed, and at optimum ripeness for when it hits shelves in-store. Maintaining long and strong relationships with our suppliers is key to our success in ensuring our customers get the best fresh produce all year round.”