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Campaign aims to cut single-use product waste in Norfolk




Norfolk County Council has launched a new campaign aiming to cut single-use product waste across the county.

The 12 ways to swap2save campaign is calling on residents to make small everyday changes, like switching to reusable water bottles, to save money and reduce plastic waste.

Cllr Andy Grant, Norfolk County Council cabinet member for environment and waste, said: “We know what a huge burden single-use plastics and products place on the planet. With a global problem it can seem tough to know where to start to help make things better.

shot of a group of plastic bottles crumpled and discarded ready for the trash and landfill. the image highlights the environmental issues with waste disposal. cut out on a white background with copy space for the designer. (45390422)
shot of a group of plastic bottles crumpled and discarded ready for the trash and landfill. the image highlights the environmental issues with waste disposal. cut out on a white background with copy space for the designer. (45390422)

"This clever new campaign the team have devised will hopefully help us to think about some of the few small choices we make every day that cumulatively have the chance to make a really big difference."

The single-use items targeted by the campaign lead to 30,000 tonnes of waste annually in Norfolk, costing £3.47million to dispose of every year.

Cllr Grant added: “Before Covid hit last year we were already trialling some new ideas at County Hall, and just by switching to reusable cups we were immediately able to cut the number of single-use cups we used from more than 110,000 a year, to almost zero.

“Look out for the campaign on social media from today, with a new idea coming every week. How many swaps can you make?”

The campaign will highlight some simple swaps people can make to cut waste, including swapping disposable razors for a bamboo or stainless one with replaceable blades.

Other ideas include choosing a washable cotton flannel instead of disposable wet wipes or cotton wool pads. Or picking popcorn popped at home for a snack instead of crisps which come in a plastic packet.

For more information, and more ideas, visit: www.norfolkrecycles.com/swap2save



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