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Council extends its Shop with Confidence scheme to the Swaffham hospitality sector



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Temporary changes to parking, the installation of hand sanitising stations and social distancing signage are some of the moves being taken to welcome back more businesses to a Norfolk market town as the coronavirus restrictions continue to ease this week.

Following on from the opening up of non-essential retail earlier this month, Breckland Council has extended its 'Shop with Confidence' campaign to support restaurants, pubs, cafes, hairdressers and other businesses which will be able to open up from this weekend in Swaffham.

Businesses have already been written to outlining the support on offer and reminding them of the business grants which have been made available.

A whole range of support is on offer to ensure the hospitality sector can start serving customer with confidence again in Swaffham from this Saturday. Picture: Ian Burt
A whole range of support is on offer to ensure the hospitality sector can start serving customer with confidence again in Swaffham from this Saturday. Picture: Ian Burt

The council is also working directly with businesses who may need extra help with licensing applications to ensure the process is speedy and simple.

Support includes a range of online training, advice and telephone consultations with experts, and all the documents and checklists businesses need to open up safely. Provision for extra outside seating is also being made available with traders able to borrow seating directly from councils in some instances.

Sam Chapman-Allen, Leader of Breckland Council, said: “Since we began this initiative, the aim has been to see footfall return to pre-Covid levels as quickly as possible and get cash back into the local economy.

"Over the past weeks it has been good to see our market towns starting to come to life again and helping our hairdressers, bars, cafes and restaurants to open up in a safe manner as quickly as possible will encourage more people in."

The 'Shop With Confidence' campaign has tried to ensure shopping areas are safe with hand sanitising stations and social distancing signage being set up, in addition to extra seating and planters.

Extra bike racks are also being set up through the campaign to encourage more people to cycle.

Breckland Council has been working in partnership with Broadland District Council and South Norfolk Council for this project.



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