Attendances at Fakenham Racecourse climbed by six per cent last year as crowds across Britain’s racecourses rose by 5.3 per cent overall in 2015.
Overall UK figures exceeded the six million mark for the first time since 2011 with 6,131,537 people attending meetings across Britain’s 59 racecourses.
At Fakenham Racecourse, total attendances of 25976 visitors played an important role in this increase across the UK.
Fakenham Racecourse, who were also helped by no abadonments, prides itself on offering a broad range of entertainment as well as free entry for under-16s and 18s.
A better social media and digital presence, as well as a new website, were also reasons behind Fakenham’s continued success.
Chief executive and clerk of the course, David Hunter said: “We are delighted that we have been able to contribute to this bumper year for racecourse attendances.
“At Fakenham Racecourse we take great pride in promoting our fantastic sport and we hope that everybody who attended in 2015 will want to come back this year.
“The work we have done alongside the RCA, Great British Racing, the BHA and horsemen to provide an attractive product bodes very well for the future.
“With better insight and intelligent use of data to drive our marketing, hopefully we can help racecourse attendances reach record levels in 2016.”
Stephen Atkin, chief executive of the Racecourse Association, said: “It is once again very pleasing to see a significant rise in the total and average attendance at racecourses in 2015.
“It is reward for the hard work put in by racecourse teams across the country and the vital contribution by horsemen, the BHA and Great British Racing.”
Rod Street, chief executive of Great British Racing, said: “It is very pleasing to see this level of growth in attendances over the course of 2015 and not just at the larger festivals.
“Some of the smaller racecourses have grown their fixtures significantly which have contributed towards the overall five per cent increase.
“The work which has been done around the Insight=Growth project in2015 means we know so much more about our customers and their reasons for going racing.
“All racecourses are now armed with those findings in order to help maintain this level of growth in 2016.”
Fakenham’s next race meeting takes place on Thursday with the first race off at 1.25pm.