Former Arsenal vice-chairman David Dein met students from Lynn’s College of West Anglia and St Clements High School on Thursday.
At Terrington St Clement he was a special guest to open the school’s newly refurbished sports hall and afterwards he took part in a question-and-answer session with students.
Mr Dein gave an insprirational talk to 130 sports students from CWA and the CWA Academy Trust schools, about his career and British football.
The one-time vice-chairman of the Football Association, spoke of the difficulties of running a present day football club, trying to inject modern business attitudes, while maintaining its traditional values.
Apart from the small matter of recruiting Arsene Wenger to be the Arsenal manager, he had been at the forefront of many of the important changes in football including the introduction of goal line technology and vanishing spray.
He told the students that Premiership footballers were only successful if they applied the right “behaviour and attitude”, regardless of skill level and that if the audience were to adopt the same positive behaviour they would go far in life, in whatever they do.