Don't make us Crabby! New litter campaign launched in Hunstanton
A new campaign has been launched to help encourage people to do the right thing with their rubbish when they visit West Norfolk's coast.
Community leaders in Hunstanton want holidaymakers to Slam Dunk the Junk in the initiative, which is already being backed by many town businesses.
And, to help get the message across, town-based artist Kate Dunbar has created Crabby the eco-crab to grab the attention of families enjoying trips to the area.
Ms Dunbar previously created the Sandi the Starfish character, which has been a familiar feature of the area's summers for many years as a means through which children who get lost while visiting the coast can be reunited with their families.
And officials hope the positive message will strike the right note with the public.
Amanda Knight, chairman of Hunstanton Town Council's environment working panel, said: "The campaign has been designed to appeal to both adults and children.
"Children make great influencers and they can encourage their parents to take notice of the message.
"Rather than a ‘Don’t and No’ campaign we wanted to put the emphasis on those who do care about the environment."
Town council members have been delivering campaign posters to businesses around the resort and Mrs Knight has been very encouraged by the response so far.
She said: "All the businesses we have approached so far have offered to put up a poster.
"It’s fantastic that the community is pulling together to address this issue."
The authority is also considering the development of more characters, which it described as "Beach Buddies" to complement Sandi and Crabby, as well as initiatives including beach cleans, education workshops and story competitions.
Town mayor Tony Bishopp said: "It’s good to be working with local businesses to tackle the growing problem and I would like to thank residents who have been out in all weathers litter picking.
"Keeping our beach and town is a responsibility we all share. We’re very fortunate to have the support of our community."
Any business that hasn't been visited and would like to display a poster is asked to contact the town council on 01485 532402 or email@example.com to get involved.
Residents can also get in touch via the same contacts if they want to display a poster in their homes.