A former mayor has helped to save more than 300 lives by donating 101 pints of blood.
Colin Sampson, 66, first began donating blood in the 1970s after being inspired by his parents.
Mr Sampson, who represents Wissey at West Norfolk Council, was honoured during a ceremony in Newmarket when he was presented with a medal.
He is now encouraging more people to do something amazing by giving blood.
Mr Sampson said: “I began donating in 1970 inspired by my mother, who was already a blood donor, and my father also received several transfusions during the war.
“Many of my friends and family have been helped by blood transfusions, either during operations or for cancer-related treatments.
“Donating blood, is a very easy way to do something really positive for someone in need.”
Each blood donation can potentially save the lives of up to three people.
Out of the four per cent of the eligible population who give blood just one per cent reach 100 donations.
Potential donors need to be healthy, weigh more than seven stone and are aged between 17 and 66. To book an appointment call the Donor Line on 0300 123 23 23 or visit www.blood.co.uk