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Dragon's Den format as Swaffham groups face the Lions




Keeping cool under pressure has been vital for many Dragon’s Den contestants on BBC, and those skills have been demonstrated by Swaffham groups this week.

Community group, the Swaffham Lions Club, staged its very own Dragon’s Den on Wednesday evening as six groups pitched their reasons for requiring a share of funds.

After 11 applications were submitted to the Lions, a shortlist of six groups were faced with a panel of four in the town’s Community Centre.

Swaffham and District Lions Club hold their Lions Den. Swaffham and District Lions Club President John Collins presenting £330 to Louise Thompson (Family Wellbeing Norfolk) at the front with the other groups involved with the event behind them
Swaffham and District Lions Club hold their Lions Den. Swaffham and District Lions Club President John Collins presenting £330 to Louise Thompson (Family Wellbeing Norfolk) at the front with the other groups involved with the event behind them

The West Norfolk Deaf Association, TOSH, Swaffham Rugby Club, Swaffham Brownies, Family Wellbeing Norfolk and Swaffham Guides were the six groups selected for the event.

Lions organiser Bobbie Elsom, playing the role of Deborah Meaden, said: “We just want to know exactly how they will use the money. There is no point giving them half the money if they can’t raise the rest of it.

“So we want to know what they are doing actively to raise funds rather than just asking for it all.”

The last Lions Den was in 2017 with Simon Fowler, chairman of the Lions welfare team, president John Collins, David Merchant and Mrs Elsom making up the panel this year.

TOSH received £400 for lighting, the rugby club received £750 to aid car parking issues and the Brownies and Guides were given £500 each. Family Wellbeing received £330.

Mrs Elsom thanked the people of Swaffham for their continued support of the Lions.



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