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West Norfolk holiday parks undergo a major £300,000 investment

Parkdean Resorts has given a significant boost for tourism in East Anglia with a £300,000 investment for two parks in West Norfolk ahead of the 2021 holiday season.

Heacham Beach Holiday Park and Manor Park in Hunstanton has undergone an install and upgrade accommodation as part of a £70 million investment in its business nationwide.

As part of investment, both parks will benefit from spacious new caravans, while a further 12 upgraded caravans are being introduced to replace existing fleet across the two parks.

Heacham Beach Holiday Park. Matt Keal Photography (46814661)
Heacham Beach Holiday Park. Matt Keal Photography (46814661)

In Hunstanton, Parkdean Resorts employs more than 140 staff in season, and the Parks are currently hiring for a number of seasonal roles across sales, food and beverage, and housekeeping.

The company expects to hire 6,500 seasonal staff for summer 2021, and anybody interested in applying for a job should visit Parkdean’s jobs website to view all vacancies.

Parkdean Resorts is the UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts, and was named Best UK Family Holiday Company, and Best UK Holiday Parks and Lodges Company at the British Travel Awards 2020.

Steve Richards, chief executive of Parkdean Resorts, said: “Despite the most challenging of years, we’re continuing to invest in our parks, creating an even better experience for holidaymakers and holiday home owners in 2021.

"With industry-leading COVID-safe standards, we’re looking forward to welcoming people back safely, to enjoy everything our parks, and the surrounding areas, have to offer.

"We know how reliant the local economy is on tourism, and we’re confident that we can help the region recover by welcoming holidaymakers to enjoy a well-deserved staycation in Norfolk.”

During a challenging 2020 – particularly for towns like Hunstanton whose local economy is heavily reliant on tourism – Parkdean topped all furlough payments up to 100% during lockdowns, donated tens of thousands of pounds worth of provisions to local food banks, and provided free accommodation for more than 100 NHS key workers at four holiday parks.

In response to increased demand for staycations last summer, once lockdown lifted, the company hired record numbers of seasonal staff, and will recruit more seasonal workers this year as it prepares to bounce back again for the holiday season.

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