The main beach at Hunstanton was flying the flag this week after scooping two major national awards from Keep Britain Tidy.
Hunstanton was one of 60 beaches across the UK to pick up a Blue Flag award, while it was also named as one of 111 coastal attractions to be honoured with a Seaside award.
Blue Flag and Seaside Awards are awarded to beaches that meet the very highest standards of cleanliness.
As well as providing excellent information and facilities, Blue Flag beaches are also expected to deliver educational activities and maintain excellent water standards.
The Blue Flag Award is regarded as the international quality mark for beaches. The prestigious award scheme acts as a guarantee to everyone that a beach is among the finest not only in the country, but also globally.
The news that Hunstanton had received a coveted Blue Flag award was greeted with much delight in the resort.
West Norfolk council leader Nick Daubney said: “This is excellent news for the resort.
“People who visit regularly know that we have a strong commitment to providing excellent services and clean beaches and we have a great track record on achieving the Seaside Award.
“Achieving a Blue Flag is the icing on the cake, as it means that our bathing water quality also meets the standards.
“Flying the Blue Flag can be a real draw for people considering where to spend their holiday or bring the family for the day, so I really hope that this will help to boost trade in the resort this year.”
Hunstanton councillor Richard Bird said: “I am extremely proud of Hunstanton’s record of achieving this award and I will continue to support all efforts to sustain this accolade in the future.”
Jane Wallis, owner of The Pavillion at Hunstanton, said: “It’s absolutely fantastic news for everyone associated with the town and it will help put Hunstanton on the map.
“The council have done a lot of hard work here and we are expecting a very busy summer because of it.
“The awards will bring a lot more families to the area in the knowledge that the beach is clean and safe and extra people in the town will also benefit businesses.”
A few miles down the coast, Wells was also honoured with its first ever Seaside award.