Dozens of dazzling Honda Goldwing motorcycles made for an impressive display in Hunstanton at the weekend.
Around 40 of the machines paraded through the resort on Saturday night, having earlier gathered on The Green.
Members of the Norfolk Goldwings Club spent a bright afternoon rattling buckets to encourage passers-by to donate money to the only charity they support, the East Anglian Air Ambulance (EAAA).
Regional Goldwings representative Roy Penn said the group holds several fundraising events for the cause each year.
He said: “This year we’ve raised just over £1,500 and our next collection day will be at the Vancouver Centre in King’s Lynn on Saturday, May 13.”
Adding to the many Norfolk bikes were riders who had come to support the event from Essex to the Midlands and Cumbria.
EAAA volunteer David Webb said: “I’m grateful for the work they do.
“We have two helicopters and we have to raise £5 million a year for the only air ambulance service in the country that can fly at night as well as during the day.”
Adding to the air ambulance fund was David Webb’s wife, Molly, who has run a tombola in aid of the helicopters since 2002.
“They saved my husband’s life that year,” she said.
The day ended with the bespoke motorcycles, festooned with lights, announcing their approach with the sound of bells, sirens and hooters as they toured the town at dusk.