Numberblocks signs toy licensing deal with Learning Resources

Learning Resources, an educational toy company based at North Lynn Industrial Estate, has scored a coup by teaming up with a Bafta award-winning children's show, Numberblocks.

The company made the major announcement at the Brand Licensing Europe trade show in London last week.

It said it had secured a worldwide master toy licensing deal.

Dennis Blackmore, managing director said: "It was the knowledge that parents, and teachers were using our MathLink Cubes to reinforce the Numberblocks maths learning that was the starting point for this amazing journey.

"When our initial stock of the first set sold out within a day, we quickly realised that there already existed an incredible demand for Numberblocks related products.

"Now we are thrilled to be partnering with Alphablocks to deliver even more Numberblocks fun to young learners across the globe.

"As our teams work together it is obvious that between us we have to quote the Numberblocks song So Much More to Explore."

Next year Numberblocks fans can expect lots more fun, innovative toys and teaching products.

Learning Resources will expand the popular Numberblocks content into a complete line of toys including plush, figures, playsets, vehicles, and more.

Joe Elliot, series creator of Numberblocks said: "This is a dream come true.

"Numberblocks has lit the spark for millions of young children worldwide, who are engaged and ever hungry for more number fun.

"As soon as we started working with Learning Resources on the Numberblocks MathLink Cubes, we could tell they matched our total commitment to creating only the very best purposeful play experiences for children.

"It’s hard to imagine a more perfect partner or nicer, smarter people to be doing this with, and we can’t wait to get started on the clever stuff that’s coming around the corner.

"Numberblocks is already having a positive impact for millions, and the difference we’re making just got bigger."