Motor insurance brokers Adrian Flux have taken their involvement in speedway to the highest level after being named title sponsors of the Adrian Flux British FIM Speedway Grand Prix in Cardiff on July 4.
The Lynn-based company agreed the deal with BSI Speedway, rights holders of the world championship SGP series, just months after signing a three-year deal with British Elite League club King’s Lynn Stars to acquire the naming rights for the Adrian Flux Arena at Saddlebow Road.
Adrian Flux offers specialist cover for all kinds of vehicles, from classic cars to high-performance machines, as well as bike, van and home insurance policies.
BSI Speedway managing director Paul Bellamy hopes Adrian Flux will benefit from the huge worldwide exposure that comes with being title sponsors of Britain’s biggest indoor motorsport event.
He said: “Adrian Flux have already shown fantastic commitment to the sport with their involvement at King’s Lynn and we look forward to staging Event 2 of the Monster Energy FIM Speedway World Cup at the Adrian Flux Arena on June 8.
“We’re delighted they also see the huge benefits of being involved in the newly-titled Adrian Flux British SGP. With a large global television audience and around 40,000 fans in attendance, the eyes of the speedway world will be on Cardiff on July 4.
“We hope the sport’s flagship event offers them the chance to promote their brand to an even bigger audience and reach out to two and four-wheel enthusiasts around the UK and beyond.”
Adrian Flux’s managing partner David Flux said: “It has been a pleasure to support our local speedway club, the King’s Lynn Stars, and we’re delighted to extend our involvement in the sport to the Adrian Flux British SGP.
“We’re based in a true motorsport county, so being title sponsors of the biggest speedway event in the world is a great fit for us.”
For more information on Adrian Flux, visit their website: https://www.adrianflux.co.uk/