Lynn has failed to pass Go in its bid to get its very own Monopoly board.
The town had made it to a shortlist of six for an East Anglian version of the game.
But in a public vote it came third behind Great Yarmouth and the winner Colchester.
The Essex town took 48 per cent of the online poll. Lynn scored 14 per cent, six per cent behind Yarmouth. Newmarket (7.4 per cent), Bury St Edmunds (six per cent) and Sudbury (3.2 per cent) were the other contenders.
The Colchester edition board will hit shop shelves this October and showcase 22 prized property landmarks from the town, swapping places with the likes of Mayfair and Park Lane from the London original.
Other features will see many of the Chance and Community Chest playing cards customised, with the four train stations from the London original will be handed over to a ‘travel’ theme.
Emma Lodwick, custom games development executive at Winning Moves UK, who are making this official version of Monopoly under license from Hasbro, said: “A very BIG congratulations to Colchester and commiserations to the five runners-up. We originally began with a list of 10 but shortlisted a final six. The shortlist spanned the whole of East Anglia.”