Lynn shoppers are being encouraged to recycle their Christmas cards in a bid to help raise thousands of pounds for a conservation group.
A collection box has been set up at the Sainsbury’s store in the Vancouver Quarter to collect cards, wrappings and Christmas lights following the festivities.
The store is one of more than 1,000 Sainsburys sites across the country which is taking part in the initiative in support of the Forest Stewardship Council (FSC).
Eighty-seven tonnes of cards were collected and recycled during last year’s initiative, raising more than £12,000 for the council’s work to preserve and protect the world’s forests.
Store manager Jeff Ireson said: “We’ve always had a brilliant response from customers in previous years and with their help, we’re hoping to make an even bigger contribution this time.
“The recycling initiative is a great way to support the invaluable work of the FSC and help customers to tackle Christmas waste and put it to positive use.”
Rosie Teasdale, executive director of FSC UK, said: “Sainsburys’ donation provides essential funds for our education and awareness-raising work, helping us to support people in the UK protect the world’s forests.
“Recycling paper results in less waste going to landfill, reduces the pressure on forests, and helps to give future generations the gift of forests for all forever.”
The collection box was put in place on Boxing Day and will remain in the store until January 13.
Customers can also put paper and plastic wrapping paper in the box to be recycled, along with, for the first time, ribbons and Christmas lights to further support the programme.