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King's Lynn hair extensions firm with famous clientèle shows caring side

By Lynn News Reporter

They supply hair extensions to the stars, and now one Lynn company is hoping to help cancer patients with the effects of their treatment.

Secret Hair Extensions, on Tower Street, which has recently seen its products worn by Britain’s Got Talent judges, is looking to extend its services into hair replacement in the near future.

Julie Holland, owner of Secret Hair Extensions, said: “A large part of someone’s self-image is their hair. We want to increase people’s confidence at a traumatic time.”

Secret Hair Extensions Family Business in Tower Street King's LynnLtoR, Julie Holland, Bryony Holland, Evie Holland, with some of the products. (2427990)
Secret Hair Extensions Family Business in Tower Street King's LynnLtoR, Julie Holland, Bryony Holland, Evie Holland, with some of the products. (2427990)

This method of hair replacement will help cover up bald patches where there is hair loss without using extensions, she said, which can help those undergoing chemotherapy and people suffering with alopecia.

The news has come in a busy few weeks for the business, which is in high demand after its celebrity endorsements.

Julie said:“It’s been great, it’s kind of been an overnight success but there’s been a lot of work beforehand.”

The businesswoman previously worked as a teacher day-to-day and did hairdressing as a second job in the evenings.

Julie, who is from Lynn and now runs Secret Hair Extensions with her two daughters Bryony and Evie, said: “I set up the business but it got so big that I opened the shop in town before I had even finished teaching.”

She eventually gave up her job as a teacher to focus on the business and to work in the shop, which opened in Lynn about four years ago.

“I built on the brand using the website and social media to sell our extensions to salons.”

What has made Secret Hair Extensions stand out is the quality of the hair, Julie said, which is made specially for the company.

“I couldn’t get the hair I wanted, so I had it manufactured for us.”

Julie said the quality of the extensions has meant people like Errol Douglas MBE, president of the Fellowship for British Hairdressing, and celebrity hairdresser Carl Bembridge now work with them as brand ambassadors.

“As word spread, celebrities are now requesting our hair.”

Katie Price, Martine McCutcheon and stars from Love Island are just some of the people who have worn the brand’s extensions.

Millions of people would have seen Secret Hair Extensions’ products on TV last week, when Britain’s Got Talent judges Amanda Holden and Alesha Dixon wore them during the live semi-finals and the final which aired on ITV on Sunday.

“Since then, the phone has never stopped,” Julie added.

“The impact of just one or two celebrities is such a game changer.

“We have been supplying salons for about four years now but this has just kicked it off.”

To find out more about the business, go to www.secrethairextensions.co.uk.

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