KL.FM Off-Air, by Darren Taylor, September 8, 2015

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It’s almost 4 years since I moved from Star Radio in Cambridge to take over as Managing Director at KL.FM. 4 years is, of course, the time between World Cups and as a big football fan, it feels like a good time to take stock and think about some of the changes and, I hope, improvements we’ve made at the radio station over that time.

If I had to sum up what I’ve been trying to do since I arrived in just a few words it would be to reconnect the radio station with the town and with our listeners. I’ve said before in this column that we’re not just here to make a profit for our shareholders, important though that is, but to ensure that we represent and reflect the interests of our listeners and the wider community. We’ve made a huge effort to get out and about more...this summer, for example, I think we’ve been more to events than ever before. We’ve been everywhere from hosting Bucks Fizz on the Festival Too stage to the Wolverton fete.

Simon Rowe has recently started on a huge project to meet 10,000 people in his 10,000 Selfies challenge which is going to keep him busy for the next year or so. We know from research that there are well over 50,000 of you tuning into the station every week but even so, meeting 10,000 people and getting a quick selfie is a big task. If you fancy getting involved, contact Simon at KL.FM and he’ll do the rest.

Away from KL.FM, one of things that has definitely changed in the town over the last 4 years has been the physical look of the place. There’s been the redevelopment and building of new stores at Hardwick and subsequent road changes, improvements to the town’s historical market places and waterfront and, more recently, refurbishment of the bus and railway stations. Through my role as Chairman of the Town Centre Partnership, I know that not all of these have been universally praised, but I do think it’s fair to say that the intent behind the changes is good. The town feels cleaner and smarter and generally more attractive.

So where are we going over the next 4 years? Well KL.FM will continue to remain true to our local roots and do everything we can to remain an important part of the community. There’s always more that can be done though, so if you’ve got any ideas about the station, please get in touch. Meanwhile I’ll continue to add my support for more improvement and investment especially in big transport improvements that the town and the area need and the Town Centre Partnership will work with the council and other organisations to do what we can to keep King’s Lynn a vibrant and exciting place to shop and spend time. Finally, England will win the 2018 World Cup 3 -0 in the final against Germany. Now wouldn’t that be nice?